Post-Sale
This article covers meaning, importance & process of Post-Sale from marketing perspective.
What is Post-Sale?
Post-sale refers to all activities that happen between a customer & a business once a sales transaction has been completed. Post-Sale is also referred to as after-sales. It is important for a company to build a process to post-sale operations so as to retain the trust of a customer and build a positive customer relationship.
Importance of Post-Sale Activities
Post sales behavior of consumer involves all the activities and the experiences that follow after the sales. Marketers use after-sales services to reduce customer dissatisfaction if any after the purchase of product or service. Marketers use customer complaint to assess their performance and use after sales services to show customer commitment.
Product use or consumption from the consumer is followed by the evaluation of product. It may occur that the perceived performance is different from actual performance which may then lead to satisfaction non-satisfaction or dissatisfaction. Consumer dissatisfaction may result in complaint behavior. Consumers may choose to take action against the service provider by way of negative word of mouth, returning the product, switching the brand, complaining to the marketer, complaining to the consumer forum, and/or taking legal action against service provider. Tools such as CRM are extensively used by companies to enhance customer loyalty and increase customer life cycle.
Advantages of Post-Sale Process
Some benefits of having post-sales services are as follows:
1. Help get an immediate feedback from a customer who has started using a product or service.
2. It helps in improving the product based on customer inputs.
3. A good after-sales services helps build a strong & loyal customer base.
4. A good post-sales experience helps reduces customer complaints & prevents brand switching.
Hence, this concludes the definition of Post-Sale along with its overview.
Browse the definition and meaning of more similar terms. The Management Dictionary covers over 1800 business concepts from 5 categories.
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