Internal Environment
This article covers meaning & overview of Internal Environment from marketing perspective.
What is Internal Environment?
The internal environment of an organization deals with the management of resources like human resources, physical resources, technology, monetary resources and others that constitute the organization in order to implement or execute a strategy.
When competing with other firms, the strategy needs to be in place which essentially deals with the internal environment. The estimation for the right amount of internal resources in the internal environment is needed to go ahead and take up a project or else the project may result in undesired consequences.
Internal environment also includes culture and other intangible aspects like teamwork, coordination, efficiency level of employees, employee’s salaries and monitoring costs. The strategy for competition should also be in sync with the internal resources especially the internal environment.
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