1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13767
102 Brand Asset Valuator (BAV) 51066
103 Brand Association 16257
104 Brand Awareness 24190
105 Brand Building 68514
106 Brand Development 27052
107 Brand Development Index (BDI) 28172
108 Brand Equity 74818
109 Brand Essence 15538
110 Brand Identity 11836
111 Brand Image 45096
112 Brand Insistence 13442
113 Brand Knowledge 27017
114 Brand Ladder 31287
115 Brand Licensing 9282
116 Brand Loyalty 36719
117 Brand Management 32999
118 Brand Mapping 11791
119 Brand Mark 13176
120 Brand Messaging 9794
121 Brand Mix 28137
122 Brand Name 6597
123 Brand Penetration 25433
124 Brand Personality 21040
125 Brand Portfolio 17450
126 Brand Promise 24332
127 Brand Recall 25798
128 Brand Recognition 11318
129 Brand Salience 30435
130 Brand Strategy 7457
131 Brand Stretching 15541
132 Brand Valuation 18900
133 Brand Value 24605
134 Brand Variant 12639
135 Branding 18602
136 Break Even Analysis 10096
137 Break Even Point 45313
138 Break Even Pricing 12161
139 Breakthrough 15342
140 Broad environment 26594
141 Broadcast Television 14727
142 Brown Goods 9846
143 Business Assessment Array 10439
144 Business Buyer 20441
145 Business Buyer Behaviour 33464
146 Business Level Cooperative Strategies 30820
147 Business Portfolio 22064
148 Business-To-Government 7065
149 Buyer Behavior 20640
150 Buyer Classification 9412
151 Buying Behavior 18231
152 Buying by Specification 13896
153 Buying Criteria 20055
154 Buying Motives 48867
155 Buying Pattern 38903
156 Buying Structure 5583
157 Buzz Marketing 10216
158 By Product Pricing 83348
159 Bypass Attack Strategy (LeapFrog) 35806
160 C-Level Selling 5170
161 C2B (Consumer to Business) 34555
162 C2C (Consumer-to-Consumer) 21520
163 Canned Presentation 19303
164 Canvas 6387
165 Captive Audience 10610
166 Captive Customer 18806
167 Captive Product Pricing 7499
168 Carryover Effects 13277
169 Cash Rebate 23050
170 Catalog Marketing 27432
171 Category Extension 39652
172 Causal Marketing 6294
173 Causal Research 35265
174 Celebrity Advertising 8272
175 Celebrity Testimonial 13070
176 Channel Distribution 25482
177 Channel Length 23767
178 Channel Levels 63097
179 Channel Marketing 9907
180 Channel Value Proposition 12152
181 Channel-Based Pricing 13028
182 Classified Advertisement 9910
183 Click Only Companies 23540
184 Closing the Sale 17225
185 Cold Canvassing 11454
186 Cold Market 18101
187 Combination Branding 18953
188 Combination Store 13830
189 Commercial Risk 16322
190 Commoditization 8939
191 Communication Adaptation 28935
192 Communication Research 39404
193 Communications Planning 11637
194 Comparative Advertising 6444
195 Comparison Shopping 12239
196 Compensation Plan 22762
197 Competition-Oriented Pricing 13565
198 Competitive Advertising 13490
199 Competitive Analysis 12576
200 Competitive Behavior 19516
 
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