1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13785
102 Brand Asset Valuator (BAV) 51102
103 Brand Association 16271
104 Brand Awareness 24225
105 Brand Building 68577
106 Brand Development 27068
107 Brand Development Index (BDI) 28221
108 Brand Equity 74889
109 Brand Essence 15554
110 Brand Identity 11850
111 Brand Image 45132
112 Brand Insistence 13457
113 Brand Knowledge 27052
114 Brand Ladder 31325
115 Brand Licensing 9297
116 Brand Loyalty 36771
117 Brand Management 33030
118 Brand Mapping 11806
119 Brand Mark 13188
120 Brand Messaging 9804
121 Brand Mix 28160
122 Brand Name 6626
123 Brand Penetration 25470
124 Brand Personality 21066
125 Brand Portfolio 17470
126 Brand Promise 24359
127 Brand Recall 25820
128 Brand Recognition 11330
129 Brand Salience 30448
130 Brand Strategy 7473
131 Brand Stretching 15551
132 Brand Valuation 18926
133 Brand Value 24628
134 Brand Variant 12652
135 Branding 18624
136 Break Even Analysis 10112
137 Break Even Point 45333
138 Break Even Pricing 12173
139 Breakthrough 15359
140 Broad environment 26612
141 Broadcast Television 14756
142 Brown Goods 9859
143 Business Assessment Array 10447
144 Business Buyer 20457
145 Business Buyer Behaviour 33485
146 Business Level Cooperative Strategies 30840
147 Business Portfolio 22087
148 Business-To-Government 7080
149 Buyer Behavior 20651
150 Buyer Classification 9424
151 Buying Behavior 18253
152 Buying by Specification 13914
153 Buying Criteria 20072
154 Buying Motives 48897
155 Buying Pattern 38929
156 Buying Structure 5597
157 Buzz Marketing 10224
158 By Product Pricing 83383
159 Bypass Attack Strategy (LeapFrog) 35829
160 C-Level Selling 5186
161 C2B (Consumer to Business) 34580
162 C2C (Consumer-to-Consumer) 21539
163 Canned Presentation 19324
164 Canvas 6401
165 Captive Audience 10630
166 Captive Customer 18831
167 Captive Product Pricing 7515
168 Carryover Effects 13289
169 Cash Rebate 23076
170 Catalog Marketing 27451
171 Category Extension 39681
172 Causal Marketing 6310
173 Causal Research 35284
174 Celebrity Advertising 8291
175 Celebrity Testimonial 13083
176 Channel Distribution 25508
177 Channel Length 23782
178 Channel Levels 63129
179 Channel Marketing 9926
180 Channel Value Proposition 12168
181 Channel-Based Pricing 13041
182 Classified Advertisement 9923
183 Click Only Companies 23554
184 Closing the Sale 17242
185 Cold Canvassing 11470
186 Cold Market 18115
187 Combination Branding 18973
188 Combination Store 13850
189 Commercial Risk 16336
190 Commoditization 8956
191 Communication Adaptation 28953
192 Communication Research 39421
193 Communications Planning 11644
194 Comparative Advertising 6455
195 Comparison Shopping 12265
196 Compensation Plan 22779
197 Competition-Oriented Pricing 13579
198 Competitive Advertising 13502
199 Competitive Analysis 12583
200 Competitive Behavior 19542
 
Page 2 of 11