1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 12418
102 Brand Asset Valuator (BAV) 48375
103 Brand Association 15242
104 Brand Awareness 21387
105 Brand Building 63190
106 Brand Development 25545
107 Brand Development Index (BDI) 25246
108 Brand Equity 70209
109 Brand Essence 14531
110 Brand Identity 10620
111 Brand Image 42065
112 Brand Insistence 12286
113 Brand Knowledge 24018
114 Brand Ladder 28810
115 Brand Licensing 8391
116 Brand Loyalty 31995
117 Brand Management 30912
118 Brand Mapping 10697
119 Brand Mark 12217
120 Brand Messaging 8959
121 Brand Mix 26422
122 Brand Name 4164
123 Brand Penetration 23099
124 Brand Personality 19535
125 Brand Portfolio 16008
126 Brand Promise 22326
127 Brand Recall 24157
128 Brand Recognition 10077
129 Brand Salience 29452
130 Brand Strategy 6599
131 Brand Stretching 14350
132 Brand Valuation 17130
133 Brand Value 22990
134 Brand Variant 11544
135 Branding 17120
136 Break Even Analysis 9018
137 Break Even Point 43368
138 Break Even Pricing 11170
139 Breakthrough 14135
140 Broad environment 25365
141 Broadcast Television 12370
142 Brown Goods 8767
143 Business Assessment Array 9733
144 Business Buyer 19117
145 Business Buyer Behaviour 31889
146 Business Level Cooperative Strategies 29918
147 Business Portfolio 20503
148 Business-To-Government 6136
149 Buyer Behavior 19530
150 Buyer Classification 8613
151 Buying Behavior 16944
152 Buying by Specification 12798
153 Buying Criteria 18902
154 Buying Motives 46609
155 Buying Pattern 36252
156 Buying Structure 4719
157 Buzz Marketing 9468
158 By Product Pricing 79186
159 Bypass Attack Strategy (LeapFrog) 33856
160 C-Level Selling 4041
161 C2B (Consumer to Business) 32529
162 C2C (Consumer-to-Consumer) 20231
163 Canned Presentation 17745
164 Canvas 5619
165 Captive Audience 8997
166 Captive Customer 16991
167 Captive Product Pricing 6440
168 Carryover Effects 12241
169 Cash Rebate 21247
170 Catalog Marketing 26057
171 Category Extension 37132
172 Causal Marketing 5097
173 Causal Research 34210
174 Celebrity Advertising 7401
175 Celebrity Testimonial 12074
176 Channel Distribution 23643
177 Channel Length 22466
178 Channel Levels 59538
179 Channel Marketing 8752
180 Channel Value Proposition 11138
181 Channel-Based Pricing 12062
182 Classified Advertisement 8772
183 Click Only Companies 22236
184 Closing the Sale 16022
185 Cold Canvassing 10508
186 Cold Market 16118
187 Combination Branding 17528
188 Combination Store 12639
189 Commercial Risk 15290
190 Commoditization 7884
191 Communication Adaptation 27894
192 Communication Research 37529
193 Communications Planning 10933
194 Comparative Advertising 5522
195 Comparison Shopping 10416
196 Compensation Plan 21514
197 Competition-Oriented Pricing 12181
198 Competitive Advertising 12358
199 Competitive Analysis 11818
200 Competitive Behavior 18105
 
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