1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13465
102 Brand Asset Valuator (BAV) 50403
103 Brand Association 16038
104 Brand Awareness 23586
105 Brand Building 67258
106 Brand Development 26682
107 Brand Development Index (BDI) 27462
108 Brand Equity 73753
109 Brand Essence 15280
110 Brand Identity 11524
111 Brand Image 44382
112 Brand Insistence 13157
113 Brand Knowledge 26354
114 Brand Ladder 30734
115 Brand Licensing 9018
116 Brand Loyalty 35607
117 Brand Management 32473
118 Brand Mapping 11551
119 Brand Mark 12947
120 Brand Messaging 9622
121 Brand Mix 27727
122 Brand Name 6059
123 Brand Penetration 24838
124 Brand Personality 20695
125 Brand Portfolio 17087
126 Brand Promise 23820
127 Brand Recall 25403
128 Brand Recognition 11038
129 Brand Salience 30133
130 Brand Strategy 7262
131 Brand Stretching 15272
132 Brand Valuation 18482
133 Brand Value 24262
134 Brand Variant 12382
135 Branding 18254
136 Break Even Analysis 9841
137 Break Even Point 44915
138 Break Even Pricing 11911
139 Breakthrough 15031
140 Broad environment 26314
141 Broadcast Television 14237
142 Brown Goods 9557
143 Business Assessment Array 10260
144 Business Buyer 20124
145 Business Buyer Behaviour 33102
146 Business Level Cooperative Strategies 30628
147 Business Portfolio 21676
148 Business-To-Government 6856
149 Buyer Behavior 20438
150 Buyer Classification 9214
151 Buying Behavior 17942
152 Buying by Specification 13625
153 Buying Criteria 19797
154 Buying Motives 48290
155 Buying Pattern 38308
156 Buying Structure 5384
157 Buzz Marketing 10053
158 By Product Pricing 82346
159 Bypass Attack Strategy (LeapFrog) 35286
160 C-Level Selling 4916
161 C2B (Consumer to Business) 34007
162 C2C (Consumer-to-Consumer) 21280
163 Canned Presentation 18934
164 Canvas 6208
165 Captive Audience 10198
166 Captive Customer 18423
167 Captive Product Pricing 7186
168 Carryover Effects 13047
169 Cash Rebate 22626
170 Catalog Marketing 27060
171 Category Extension 39017
172 Causal Marketing 6031
173 Causal Research 34993
174 Celebrity Advertising 8054
175 Celebrity Testimonial 12825
176 Channel Distribution 25079
177 Channel Length 23461
178 Channel Levels 62324
179 Channel Marketing 9616
180 Channel Value Proposition 11874
181 Channel-Based Pricing 12785
182 Classified Advertisement 9640
183 Click Only Companies 23244
184 Closing the Sale 16905
185 Cold Canvassing 11198
186 Cold Market 17647
187 Combination Branding 18634
188 Combination Store 13527
189 Commercial Risk 16070
190 Commoditization 8714
191 Communication Adaptation 28657
192 Communication Research 38955
193 Communications Planning 11504
194 Comparative Advertising 6247
195 Comparison Shopping 11750
196 Compensation Plan 22470
197 Competition-Oriented Pricing 13252
198 Competitive Advertising 13246
199 Competitive Analysis 12386
200 Competitive Behavior 19171
 
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