1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 11993
102 Brand Asset Valuator (BAV) 47454
103 Brand Association 14923
104 Brand Awareness 20228
105 Brand Building 61314
106 Brand Development 25112
107 Brand Development Index (BDI) 24076
108 Brand Equity 68212
109 Brand Essence 14282
110 Brand Identity 10386
111 Brand Image 40771
112 Brand Insistence 11869
113 Brand Knowledge 22687
114 Brand Ladder 27720
115 Brand Licensing 8116
116 Brand Loyalty 29787
117 Brand Management 30159
118 Brand Mapping 10427
119 Brand Mark 11947
120 Brand Messaging 8687
121 Brand Mix 25815
122 Brand Name 3403
123 Brand Penetration 22223
124 Brand Personality 18964
125 Brand Portfolio 15581
126 Brand Promise 21823
127 Brand Recall 23604
128 Brand Recognition 9776
129 Brand Salience 29107
130 Brand Strategy 6368
131 Brand Stretching 13937
132 Brand Valuation 16538
133 Brand Value 22507
134 Brand Variant 11216
135 Branding 16721
136 Break Even Analysis 8632
137 Break Even Point 42621
138 Break Even Pricing 10908
139 Breakthrough 13840
140 Broad environment 24899
141 Broadcast Television 11551
142 Brown Goods 8489
143 Business Assessment Array 9479
144 Business Buyer 18692
145 Business Buyer Behaviour 31260
146 Business Level Cooperative Strategies 29532
147 Business Portfolio 20066
148 Business-To-Government 5862
149 Buyer Behavior 19244
150 Buyer Classification 8338
151 Buying Behavior 16466
152 Buying by Specification 12439
153 Buying Criteria 18543
154 Buying Motives 45627
155 Buying Pattern 35273
156 Buying Structure 4420
157 Buzz Marketing 9282
158 By Product Pricing 77327
159 Bypass Attack Strategy (LeapFrog) 33168
160 C-Level Selling 3731
161 C2B (Consumer to Business) 31893
162 C2C (Consumer-to-Consumer) 19916
163 Canned Presentation 17064
164 Canvas 5481
165 Captive Audience 8585
166 Captive Customer 16239
167 Captive Product Pricing 6105
168 Carryover Effects 11816
169 Cash Rebate 20734
170 Catalog Marketing 25639
171 Category Extension 36091
172 Causal Marketing 4730
173 Causal Research 33799
174 Celebrity Advertising 7216
175 Celebrity Testimonial 11719
176 Channel Distribution 23029
177 Channel Length 21892
178 Channel Levels 58044
179 Channel Marketing 8510
180 Channel Value Proposition 10762
181 Channel-Based Pricing 11707
182 Classified Advertisement 8538
183 Click Only Companies 21708
184 Closing the Sale 15615
185 Cold Canvassing 10168
186 Cold Market 15394
187 Combination Branding 17074
188 Combination Store 12247
189 Commercial Risk 14926
190 Commoditization 7594
191 Communication Adaptation 27506
192 Communication Research 36769
193 Communications Planning 10720
194 Comparative Advertising 5281
195 Comparison Shopping 9724
196 Compensation Plan 21147
197 Competition-Oriented Pricing 11635
198 Competitive Advertising 12066
199 Competitive Analysis 11624
200 Competitive Behavior 17615
 
Page 2 of 11