1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13813
102 Brand Asset Valuator (BAV) 51134
103 Brand Association 16285
104 Brand Awareness 24257
105 Brand Building 68694
106 Brand Development 27083
107 Brand Development Index (BDI) 28263
108 Brand Equity 74940
109 Brand Essence 15567
110 Brand Identity 11917
111 Brand Image 45167
112 Brand Insistence 13469
113 Brand Knowledge 27088
114 Brand Ladder 31354
115 Brand Licensing 9314
116 Brand Loyalty 36831
117 Brand Management 33055
118 Brand Mapping 11820
119 Brand Mark 13203
120 Brand Messaging 9817
121 Brand Mix 28231
122 Brand Name 6660
123 Brand Penetration 25500
124 Brand Personality 21091
125 Brand Portfolio 17541
126 Brand Promise 24384
127 Brand Recall 25857
128 Brand Recognition 11346
129 Brand Salience 30467
130 Brand Strategy 7486
131 Brand Stretching 15567
132 Brand Valuation 18953
133 Brand Value 24651
134 Brand Variant 12669
135 Branding 18643
136 Break Even Analysis 10180
137 Break Even Point 45413
138 Break Even Pricing 12191
139 Breakthrough 15376
140 Broad environment 26634
141 Broadcast Television 14775
142 Brown Goods 9878
143 Business Assessment Array 10508
144 Business Buyer 20473
145 Business Buyer Behaviour 33501
146 Business Level Cooperative Strategies 30849
147 Business Portfolio 22117
148 Business-To-Government 7094
149 Buyer Behavior 20669
150 Buyer Classification 9436
151 Buying Behavior 18268
152 Buying by Specification 13935
153 Buying Criteria 20086
154 Buying Motives 48935
155 Buying Pattern 38962
156 Buying Structure 5613
157 Buzz Marketing 10235
158 By Product Pricing 83429
159 Bypass Attack Strategy (LeapFrog) 35900
160 C-Level Selling 5255
161 C2B (Consumer to Business) 34604
162 C2C (Consumer-to-Consumer) 21558
163 Canned Presentation 19348
164 Canvas 6415
165 Captive Audience 10653
166 Captive Customer 18854
167 Captive Product Pricing 7540
168 Carryover Effects 13300
169 Cash Rebate 23148
170 Catalog Marketing 27520
171 Category Extension 39714
172 Causal Marketing 6329
173 Causal Research 35304
174 Celebrity Advertising 8300
175 Celebrity Testimonial 13102
176 Channel Distribution 25529
177 Channel Length 23800
178 Channel Levels 63166
179 Channel Marketing 9937
180 Channel Value Proposition 12182
181 Channel-Based Pricing 13054
182 Classified Advertisement 9943
183 Click Only Companies 23572
184 Closing the Sale 17261
185 Cold Canvassing 11482
186 Cold Market 18151
187 Combination Branding 18998
188 Combination Store 13874
189 Commercial Risk 16352
190 Commoditization 8969
191 Communication Adaptation 29019
192 Communication Research 39447
193 Communications Planning 11652
194 Comparative Advertising 6471
195 Comparison Shopping 12291
196 Compensation Plan 22793
197 Competition-Oriented Pricing 13645
198 Competitive Advertising 13517
199 Competitive Analysis 12599
200 Competitive Behavior 19611
 
Page 2 of 11