1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13793
102 Brand Asset Valuator (BAV) 51108
103 Brand Association 16275
104 Brand Awareness 24237
105 Brand Building 68605
106 Brand Development 27070
107 Brand Development Index (BDI) 28233
108 Brand Equity 74902
109 Brand Essence 15558
110 Brand Identity 11863
111 Brand Image 45140
112 Brand Insistence 13460
113 Brand Knowledge 27064
114 Brand Ladder 31331
115 Brand Licensing 9301
116 Brand Loyalty 36786
117 Brand Management 33036
118 Brand Mapping 11811
119 Brand Mark 13192
120 Brand Messaging 9805
121 Brand Mix 28174
122 Brand Name 6637
123 Brand Penetration 25477
124 Brand Personality 21072
125 Brand Portfolio 17489
126 Brand Promise 24367
127 Brand Recall 25831
128 Brand Recognition 11336
129 Brand Salience 30454
130 Brand Strategy 7477
131 Brand Stretching 15555
132 Brand Valuation 18930
133 Brand Value 24634
134 Brand Variant 12656
135 Branding 18630
136 Break Even Analysis 10130
137 Break Even Point 45352
138 Break Even Pricing 12178
139 Breakthrough 15362
140 Broad environment 26616
141 Broadcast Television 14761
142 Brown Goods 9864
143 Business Assessment Array 10461
144 Business Buyer 20461
145 Business Buyer Behaviour 33491
146 Business Level Cooperative Strategies 30842
147 Business Portfolio 22096
148 Business-To-Government 7084
149 Buyer Behavior 20655
150 Buyer Classification 9427
151 Buying Behavior 18259
152 Buying by Specification 13921
153 Buying Criteria 20075
154 Buying Motives 48913
155 Buying Pattern 38940
156 Buying Structure 5602
157 Buzz Marketing 10227
158 By Product Pricing 83397
159 Bypass Attack Strategy (LeapFrog) 35846
160 C-Level Selling 5201
161 C2B (Consumer to Business) 34588
162 C2C (Consumer-to-Consumer) 21544
163 Canned Presentation 19335
164 Canvas 6404
165 Captive Audience 10634
166 Captive Customer 18839
167 Captive Product Pricing 7520
168 Carryover Effects 13293
169 Cash Rebate 23094
170 Catalog Marketing 27469
171 Category Extension 39686
172 Causal Marketing 6315
173 Causal Research 35288
174 Celebrity Advertising 8292
175 Celebrity Testimonial 13087
176 Channel Distribution 25511
177 Channel Length 23787
178 Channel Levels 63139
179 Channel Marketing 9929
180 Channel Value Proposition 12171
181 Channel-Based Pricing 13043
182 Classified Advertisement 9930
183 Click Only Companies 23559
184 Closing the Sale 17246
185 Cold Canvassing 11472
186 Cold Market 18124
187 Combination Branding 18977
188 Combination Store 13855
189 Commercial Risk 16342
190 Commoditization 8961
191 Communication Adaptation 28967
192 Communication Research 39427
193 Communications Planning 11646
194 Comparative Advertising 6459
195 Comparison Shopping 12275
196 Compensation Plan 22782
197 Competition-Oriented Pricing 13596
198 Competitive Advertising 13505
199 Competitive Analysis 12585
200 Competitive Behavior 19558
 
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