1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
101 Brand 13672
102 Brand Asset Valuator (BAV) 50895
103 Brand Association 16186
104 Brand Awareness 24004
105 Brand Building 68088
106 Brand Development 26926
107 Brand Development Index (BDI) 27937
108 Brand Equity 74399
109 Brand Essence 15454
110 Brand Identity 11735
111 Brand Image 44840
112 Brand Insistence 13347
113 Brand Knowledge 26790
114 Brand Ladder 31082
115 Brand Licensing 9193
116 Brand Loyalty 36349
117 Brand Management 32795
118 Brand Mapping 11709
119 Brand Mark 13092
120 Brand Messaging 9732
121 Brand Mix 27972
122 Brand Name 6424
123 Brand Penetration 25225
124 Brand Personality 20911
125 Brand Portfolio 17329
126 Brand Promise 24164
127 Brand Recall 25661
128 Brand Recognition 11228
129 Brand Salience 30296
130 Brand Strategy 7390
131 Brand Stretching 15445
132 Brand Valuation 18767
133 Brand Value 24495
134 Brand Variant 12555
135 Branding 18468
136 Break Even Analysis 10013
137 Break Even Point 45164
138 Break Even Pricing 12079
139 Breakthrough 15231
140 Broad environment 26479
141 Broadcast Television 14573
142 Brown Goods 9762
143 Business Assessment Array 10378
144 Business Buyer 20325
145 Business Buyer Behaviour 33341
146 Business Level Cooperative Strategies 30756
147 Business Portfolio 21920
148 Business-To-Government 6998
149 Buyer Behavior 20559
150 Buyer Classification 9333
151 Buying Behavior 18113
152 Buying by Specification 13803
153 Buying Criteria 19958
154 Buying Motives 48688
155 Buying Pattern 38709
156 Buying Structure 5507
157 Buzz Marketing 10149
158 By Product Pricing 83074
159 Bypass Attack Strategy (LeapFrog) 35644
160 C-Level Selling 5072
161 C2B (Consumer to Business) 34347
162 C2C (Consumer-to-Consumer) 21430
163 Canned Presentation 19175
164 Canvas 6323
165 Captive Audience 10465
166 Captive Customer 18662
167 Captive Product Pricing 7409
168 Carryover Effects 13198
169 Cash Rebate 22911
170 Catalog Marketing 27303
171 Category Extension 39446
172 Causal Marketing 6200
173 Causal Research 35155
174 Celebrity Advertising 8192
175 Celebrity Testimonial 12980
176 Channel Distribution 25322
177 Channel Length 23672
178 Channel Levels 62837
179 Channel Marketing 9808
180 Channel Value Proposition 12048
181 Channel-Based Pricing 12948
182 Classified Advertisement 9810
183 Click Only Companies 23418
184 Closing the Sale 17103
185 Cold Canvassing 11358
186 Cold Market 17928
187 Combination Branding 18840
188 Combination Store 13714
189 Commercial Risk 16234
190 Commoditization 8869
191 Communication Adaptation 28834
192 Communication Research 39239
193 Communications Planning 11588
194 Comparative Advertising 6369
195 Comparison Shopping 12078
196 Compensation Plan 22654
197 Competition-Oriented Pricing 13457
198 Competitive Advertising 13397
199 Competitive Analysis 12519
200 Competitive Behavior 19401
 
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