1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13658
102 Brand Asset Valuator (BAV) 50859
103 Brand Association 16179
104 Brand Awareness 23971
105 Brand Building 68023
106 Brand Development 26903
107 Brand Development Index (BDI) 27899
108 Brand Equity 74353
109 Brand Essence 15440
110 Brand Identity 11722
111 Brand Image 44796
112 Brand Insistence 13334
113 Brand Knowledge 26755
114 Brand Ladder 31054
115 Brand Licensing 9186
116 Brand Loyalty 36302
117 Brand Management 32773
118 Brand Mapping 11692
119 Brand Mark 13083
120 Brand Messaging 9722
121 Brand Mix 27955
122 Brand Name 6402
123 Brand Penetration 25188
124 Brand Personality 20892
125 Brand Portfolio 17316
126 Brand Promise 24127
127 Brand Recall 25644
128 Brand Recognition 11217
129 Brand Salience 30282
130 Brand Strategy 7382
131 Brand Stretching 15433
132 Brand Valuation 18750
133 Brand Value 24482
134 Brand Variant 12540
135 Branding 18450
136 Break Even Analysis 10005
137 Break Even Point 45148
138 Break Even Pricing 12069
139 Breakthrough 15216
140 Broad environment 26470
141 Broadcast Television 14552
142 Brown Goods 9747
143 Business Assessment Array 10370
144 Business Buyer 20311
145 Business Buyer Behaviour 33324
146 Business Level Cooperative Strategies 30748
147 Business Portfolio 21893
148 Business-To-Government 6985
149 Buyer Behavior 20553
150 Buyer Classification 9325
151 Buying Behavior 18097
152 Buying by Specification 13786
153 Buying Criteria 19949
154 Buying Motives 48651
155 Buying Pattern 38678
156 Buying Structure 5497
157 Buzz Marketing 10145
158 By Product Pricing 83022
159 Bypass Attack Strategy (LeapFrog) 35624
160 C-Level Selling 5060
161 C2B (Consumer to Business) 34326
162 C2C (Consumer-to-Consumer) 21419
163 Canned Presentation 19163
164 Canvas 6316
165 Captive Audience 10445
166 Captive Customer 18645
167 Captive Product Pricing 7391
168 Carryover Effects 13188
169 Cash Rebate 22890
170 Catalog Marketing 27288
171 Category Extension 39416
172 Causal Marketing 6187
173 Causal Research 35139
174 Celebrity Advertising 8181
175 Celebrity Testimonial 12968
176 Channel Distribution 25307
177 Channel Length 23657
178 Channel Levels 62798
179 Channel Marketing 9796
180 Channel Value Proposition 12033
181 Channel-Based Pricing 12939
182 Classified Advertisement 9800
183 Click Only Companies 23404
184 Closing the Sale 17083
185 Cold Canvassing 11349
186 Cold Market 17900
187 Combination Branding 18824
188 Combination Store 13699
189 Commercial Risk 16227
190 Commoditization 8856
191 Communication Adaptation 28817
192 Communication Research 39207
193 Communications Planning 11581
194 Comparative Advertising 6360
195 Comparison Shopping 12054
196 Compensation Plan 22645
197 Competition-Oriented Pricing 13441
198 Competitive Advertising 13390
199 Competitive Analysis 12509
200 Competitive Behavior 19386
 
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