1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13765
102 Brand Asset Valuator (BAV) 51063
103 Brand Association 16255
104 Brand Awareness 24185
105 Brand Building 68506
106 Brand Development 27047
107 Brand Development Index (BDI) 28168
108 Brand Equity 74809
109 Brand Essence 15538
110 Brand Identity 11833
111 Brand Image 45091
112 Brand Insistence 13441
113 Brand Knowledge 27009
114 Brand Ladder 31286
115 Brand Licensing 9281
116 Brand Loyalty 36715
117 Brand Management 32994
118 Brand Mapping 11790
119 Brand Mark 13174
120 Brand Messaging 9791
121 Brand Mix 28133
122 Brand Name 6592
123 Brand Penetration 25430
124 Brand Personality 21038
125 Brand Portfolio 17448
126 Brand Promise 24331
127 Brand Recall 25796
128 Brand Recognition 11317
129 Brand Salience 30430
130 Brand Strategy 7455
131 Brand Stretching 15538
132 Brand Valuation 18897
133 Brand Value 24604
134 Brand Variant 12637
135 Branding 18600
136 Break Even Analysis 10093
137 Break Even Point 45310
138 Break Even Pricing 12161
139 Breakthrough 15338
140 Broad environment 26591
141 Broadcast Television 14721
142 Brown Goods 9843
143 Business Assessment Array 10438
144 Business Buyer 20438
145 Business Buyer Behaviour 33461
146 Business Level Cooperative Strategies 30819
147 Business Portfolio 22063
148 Business-To-Government 7065
149 Buyer Behavior 20639
150 Buyer Classification 9411
151 Buying Behavior 18230
152 Buying by Specification 13890
153 Buying Criteria 20054
154 Buying Motives 48865
155 Buying Pattern 38900
156 Buying Structure 5581
157 Buzz Marketing 10214
158 By Product Pricing 83345
159 Bypass Attack Strategy (LeapFrog) 35802
160 C-Level Selling 5168
161 C2B (Consumer to Business) 34553
162 C2C (Consumer-to-Consumer) 21519
163 Canned Presentation 19300
164 Canvas 6385
165 Captive Audience 10607
166 Captive Customer 18804
167 Captive Product Pricing 7497
168 Carryover Effects 13275
169 Cash Rebate 23046
170 Catalog Marketing 27430
171 Category Extension 39651
172 Causal Marketing 6291
173 Causal Research 35259
174 Celebrity Advertising 8269
175 Celebrity Testimonial 13068
176 Channel Distribution 25478
177 Channel Length 23766
178 Channel Levels 63093
179 Channel Marketing 9905
180 Channel Value Proposition 12149
181 Channel-Based Pricing 13027
182 Classified Advertisement 9907
183 Click Only Companies 23537
184 Closing the Sale 17222
185 Cold Canvassing 11452
186 Cold Market 18098
187 Combination Branding 18951
188 Combination Store 13827
189 Commercial Risk 16317
190 Commoditization 8938
191 Communication Adaptation 28933
192 Communication Research 39399
193 Communications Planning 11636
194 Comparative Advertising 6443
195 Comparison Shopping 12233
196 Compensation Plan 22760
197 Competition-Oriented Pricing 13564
198 Competitive Advertising 13489
199 Competitive Analysis 12575
200 Competitive Behavior 19513
 
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