1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13428
102 Brand Asset Valuator (BAV) 50287
103 Brand Association 16002
104 Brand Awareness 23483
105 Brand Building 67044
106 Brand Development 26622
107 Brand Development Index (BDI) 27358
108 Brand Equity 73595
109 Brand Essence 15243
110 Brand Identity 11472
111 Brand Image 44256
112 Brand Insistence 13098
113 Brand Knowledge 26246
114 Brand Ladder 30677
115 Brand Licensing 8979
116 Brand Loyalty 35441
117 Brand Management 32381
118 Brand Mapping 11508
119 Brand Mark 12913
120 Brand Messaging 9593
121 Brand Mix 27677
122 Brand Name 5964
123 Brand Penetration 24734
124 Brand Personality 20653
125 Brand Portfolio 17023
126 Brand Promise 23739
127 Brand Recall 25334
128 Brand Recognition 10999
129 Brand Salience 30107
130 Brand Strategy 7227
131 Brand Stretching 15227
132 Brand Valuation 18403
133 Brand Value 24205
134 Brand Variant 12343
135 Branding 18189
136 Break Even Analysis 9798
137 Break Even Point 44855
138 Break Even Pricing 11866
139 Breakthrough 14988
140 Broad environment 26277
141 Broadcast Television 14130
142 Brown Goods 9505
143 Business Assessment Array 10242
144 Business Buyer 20078
145 Business Buyer Behaviour 33045
146 Business Level Cooperative Strategies 30597
147 Business Portfolio 21613
148 Business-To-Government 6822
149 Buyer Behavior 20402
150 Buyer Classification 9190
151 Buying Behavior 17895
152 Buying by Specification 13574
153 Buying Criteria 19756
154 Buying Motives 48197
155 Buying Pattern 38184
156 Buying Structure 5345
157 Buzz Marketing 10033
158 By Product Pricing 82165
159 Bypass Attack Strategy (LeapFrog) 35197
160 C-Level Selling 4879
161 C2B (Consumer to Business) 33949
162 C2C (Consumer-to-Consumer) 21250
163 Canned Presentation 18865
164 Canvas 6183
165 Captive Audience 10134
166 Captive Customer 18363
167 Captive Product Pricing 7144
168 Carryover Effects 13014
169 Cash Rebate 22574
170 Catalog Marketing 26997
171 Category Extension 38918
172 Causal Marketing 5988
173 Causal Research 34971
174 Celebrity Advertising 8030
175 Celebrity Testimonial 12790
176 Channel Distribution 25010
177 Channel Length 23404
178 Channel Levels 62167
179 Channel Marketing 9566
180 Channel Value Proposition 11832
181 Channel-Based Pricing 12745
182 Classified Advertisement 9602
183 Click Only Companies 23203
184 Closing the Sale 16861
185 Cold Canvassing 11171
186 Cold Market 17575
187 Combination Branding 18595
188 Combination Store 13485
189 Commercial Risk 16030
190 Commoditization 8680
191 Communication Adaptation 28623
192 Communication Research 38887
193 Communications Planning 11483
194 Comparative Advertising 6216
195 Comparison Shopping 11661
196 Compensation Plan 22422
197 Competition-Oriented Pricing 13196
198 Competitive Advertising 13212
199 Competitive Analysis 12354
200 Competitive Behavior 19118
 
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