1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13756
102 Brand Asset Valuator (BAV) 51036
103 Brand Association 16243
104 Brand Awareness 24160
105 Brand Building 68444
106 Brand Development 27031
107 Brand Development Index (BDI) 28133
108 Brand Equity 74750
109 Brand Essence 15523
110 Brand Identity 11821
111 Brand Image 45044
112 Brand Insistence 13428
113 Brand Knowledge 26985
114 Brand Ladder 31263
115 Brand Licensing 9267
116 Brand Loyalty 36665
117 Brand Management 32962
118 Brand Mapping 11780
119 Brand Mark 13162
120 Brand Messaging 9783
121 Brand Mix 28114
122 Brand Name 6572
123 Brand Penetration 25394
124 Brand Personality 21018
125 Brand Portfolio 17432
126 Brand Promise 24309
127 Brand Recall 25773
128 Brand Recognition 11305
129 Brand Salience 30414
130 Brand Strategy 7446
131 Brand Stretching 15522
132 Brand Valuation 18872
133 Brand Value 24585
134 Brand Variant 12626
135 Branding 18581
136 Break Even Analysis 10082
137 Break Even Point 45293
138 Break Even Pricing 12150
139 Breakthrough 15318
140 Broad environment 26568
141 Broadcast Television 14701
142 Brown Goods 9833
143 Business Assessment Array 10429
144 Business Buyer 20421
145 Business Buyer Behaviour 33444
146 Business Level Cooperative Strategies 30811
147 Business Portfolio 22046
148 Business-To-Government 7056
149 Buyer Behavior 20623
150 Buyer Classification 9398
151 Buying Behavior 18216
152 Buying by Specification 13873
153 Buying Criteria 20042
154 Buying Motives 48842
155 Buying Pattern 38865
156 Buying Structure 5572
157 Buzz Marketing 10206
158 By Product Pricing 83307
159 Bypass Attack Strategy (LeapFrog) 35779
160 C-Level Selling 5158
161 C2B (Consumer to Business) 34526
162 C2C (Consumer-to-Consumer) 21507
163 Canned Presentation 19275
164 Canvas 6376
165 Captive Audience 10582
166 Captive Customer 18779
167 Captive Product Pricing 7485
168 Carryover Effects 13259
169 Cash Rebate 23023
170 Catalog Marketing 27411
171 Category Extension 39611
172 Causal Marketing 6273
173 Causal Research 35243
174 Celebrity Advertising 8256
175 Celebrity Testimonial 13055
176 Channel Distribution 25450
177 Channel Length 23752
178 Channel Levels 63064
179 Channel Marketing 9888
180 Channel Value Proposition 12134
181 Channel-Based Pricing 13014
182 Classified Advertisement 9886
183 Click Only Companies 23516
184 Closing the Sale 17202
185 Cold Canvassing 11440
186 Cold Market 18075
187 Combination Branding 18930
188 Combination Store 13803
189 Commercial Risk 16306
190 Commoditization 8931
191 Communication Adaptation 28913
192 Communication Research 39381
193 Communications Planning 11628
194 Comparative Advertising 6432
195 Comparison Shopping 12202
196 Compensation Plan 22741
197 Competition-Oriented Pricing 13548
198 Competitive Advertising 13475
199 Competitive Analysis 12570
200 Competitive Behavior 19496
 
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