1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13558
102 Brand Asset Valuator (BAV) 50621
103 Brand Association 16115
104 Brand Awareness 23798
105 Brand Building 67610
106 Brand Development 26781
107 Brand Development Index (BDI) 27681
108 Brand Equity 74032
109 Brand Essence 15352
110 Brand Identity 11633
111 Brand Image 44580
112 Brand Insistence 13251
113 Brand Knowledge 26544
114 Brand Ladder 30892
115 Brand Licensing 9103
116 Brand Loyalty 35979
117 Brand Management 32629
118 Brand Mapping 11624
119 Brand Mark 13014
120 Brand Messaging 9673
121 Brand Mix 27833
122 Brand Name 6224
123 Brand Penetration 25027
124 Brand Personality 20789
125 Brand Portfolio 17196
126 Brand Promise 23966
127 Brand Recall 25525
128 Brand Recognition 11130
129 Brand Salience 30206
130 Brand Strategy 7324
131 Brand Stretching 15350
132 Brand Valuation 18617
133 Brand Value 24382
134 Brand Variant 12457
135 Branding 18341
136 Break Even Analysis 9938
137 Break Even Point 45026
138 Break Even Pricing 12001
139 Breakthrough 15117
140 Broad environment 26386
141 Broadcast Television 14394
142 Brown Goods 9638
143 Business Assessment Array 10315
144 Business Buyer 20213
145 Business Buyer Behaviour 33213
146 Business Level Cooperative Strategies 30691
147 Business Portfolio 21778
148 Business-To-Government 6918
149 Buyer Behavior 20497
150 Buyer Classification 9275
151 Buying Behavior 18025
152 Buying by Specification 13708
153 Buying Criteria 19871
154 Buying Motives 48456
155 Buying Pattern 38507
156 Buying Structure 5441
157 Buzz Marketing 10097
158 By Product Pricing 82728
159 Bypass Attack Strategy (LeapFrog) 35450
160 C-Level Selling 4990
161 C2B (Consumer to Business) 34156
162 C2C (Consumer-to-Consumer) 21340
163 Canned Presentation 19060
164 Canvas 6256
165 Captive Audience 10318
166 Captive Customer 18538
167 Captive Product Pricing 7293
168 Carryover Effects 13113
169 Cash Rebate 22745
170 Catalog Marketing 27166
171 Category Extension 39223
172 Causal Marketing 6109
173 Causal Research 35056
174 Celebrity Advertising 8110
175 Celebrity Testimonial 12887
176 Channel Distribution 25187
177 Channel Length 23571
178 Channel Levels 62569
179 Channel Marketing 9701
180 Channel Value Proposition 11956
181 Channel-Based Pricing 12867
182 Classified Advertisement 9717
183 Click Only Companies 23322
184 Closing the Sale 16980
185 Cold Canvassing 11270
186 Cold Market 17770
187 Combination Branding 18736
188 Combination Store 13604
189 Commercial Risk 16149
190 Commoditization 8786
191 Communication Adaptation 28743
192 Communication Research 39080
193 Communications Planning 11541
194 Comparative Advertising 6304
195 Comparison Shopping 11890
196 Compensation Plan 22563
197 Competition-Oriented Pricing 13357
198 Competitive Advertising 13319
199 Competitive Analysis 12455
200 Competitive Behavior 19276
 
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