1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 12904
102 Brand Asset Valuator (BAV) 49001
103 Brand Association 15548
104 Brand Awareness 22260
105 Brand Building 64583
106 Brand Development 25934
107 Brand Development Index (BDI) 25970
108 Brand Equity 71516
109 Brand Essence 14823
110 Brand Identity 10955
111 Brand Image 43034
112 Brand Insistence 12605
113 Brand Knowledge 24899
114 Brand Ladder 29625
115 Brand Licensing 8618
116 Brand Loyalty 33343
117 Brand Management 31406
118 Brand Mapping 10971
119 Brand Mark 12518
120 Brand Messaging 9224
121 Brand Mix 26913
122 Brand Name 4947
123 Brand Penetration 23635
124 Brand Personality 20016
125 Brand Portfolio 16410
126 Brand Promise 22853
127 Brand Recall 24596
128 Brand Recognition 10431
129 Brand Salience 29743
130 Brand Strategy 6871
131 Brand Stretching 14700
132 Brand Valuation 17595
133 Brand Value 23436
134 Brand Variant 11834
135 Branding 17527
136 Break Even Analysis 9364
137 Break Even Point 44146
138 Break Even Pricing 11429
139 Breakthrough 14452
140 Broad environment 25719
141 Broadcast Television 13034
142 Brown Goods 9042
143 Business Assessment Array 9955
144 Business Buyer 19506
145 Business Buyer Behaviour 32346
146 Business Level Cooperative Strategies 30230
147 Business Portfolio 20986
148 Business-To-Government 6410
149 Buyer Behavior 20015
150 Buyer Classification 8883
151 Buying Behavior 17327
152 Buying by Specification 13089
153 Buying Criteria 19275
154 Buying Motives 47254
155 Buying Pattern 36918
156 Buying Structure 4965
157 Buzz Marketing 9777
158 By Product Pricing 80547
159 Bypass Attack Strategy (LeapFrog) 34437
160 C-Level Selling 4380
161 C2B (Consumer to Business) 33070
162 C2C (Consumer-to-Consumer) 20778
163 Canned Presentation 18191
164 Canvas 5834
165 Captive Audience 9390
166 Captive Customer 17578
167 Captive Product Pricing 6746
168 Carryover Effects 12574
169 Cash Rebate 21623
170 Catalog Marketing 26434
171 Category Extension 37779
172 Causal Marketing 5444
173 Causal Research 34567
174 Celebrity Advertising 7653
175 Celebrity Testimonial 12424
176 Channel Distribution 24197
177 Channel Length 22939
178 Channel Levels 60679
179 Channel Marketing 9056
180 Channel Value Proposition 11438
181 Channel-Based Pricing 12339
182 Classified Advertisement 9121
183 Click Only Companies 22626
184 Closing the Sale 16399
185 Cold Canvassing 10765
186 Cold Market 16692
187 Combination Branding 17952
188 Combination Store 12935
189 Commercial Risk 15611
190 Commoditization 8167
191 Communication Adaptation 28219
192 Communication Research 38153
193 Communications Planning 11210
194 Comparative Advertising 5806
195 Comparison Shopping 10993
196 Compensation Plan 21887
197 Competition-Oriented Pricing 12579
198 Competitive Advertising 12682
199 Competitive Analysis 12018
200 Competitive Behavior 18503
 
Page 2 of 11