1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
101 Brand 13846
102 Brand Asset Valuator (BAV) 51196
103 Brand Association 16303
104 Brand Awareness 24310
105 Brand Building 68820
106 Brand Development 27116
107 Brand Development Index (BDI) 28330
108 Brand Equity 75045
109 Brand Essence 15592
110 Brand Identity 11977
111 Brand Image 45231
112 Brand Insistence 13495
113 Brand Knowledge 27150
114 Brand Ladder 31394
115 Brand Licensing 9347
116 Brand Loyalty 36963
117 Brand Management 33104
118 Brand Mapping 11839
119 Brand Mark 13221
120 Brand Messaging 9834
121 Brand Mix 28301
122 Brand Name 6720
123 Brand Penetration 25560
124 Brand Personality 21138
125 Brand Portfolio 17597
126 Brand Promise 24432
127 Brand Recall 25898
128 Brand Recognition 11371
129 Brand Salience 30499
130 Brand Strategy 7501
131 Brand Stretching 15596
132 Brand Valuation 18991
133 Brand Value 24689
134 Brand Variant 12697
135 Branding 18673
136 Break Even Analysis 10246
137 Break Even Point 45489
138 Break Even Pricing 12215
139 Breakthrough 15407
140 Broad environment 26673
141 Broadcast Television 14813
142 Brown Goods 9906
143 Business Assessment Array 10564
144 Business Buyer 20508
145 Business Buyer Behaviour 33533
146 Business Level Cooperative Strategies 30874
147 Business Portfolio 22154
148 Business-To-Government 7116
149 Buyer Behavior 20689
150 Buyer Classification 9458
151 Buying Behavior 18306
152 Buying by Specification 13967
153 Buying Criteria 20110
154 Buying Motives 48978
155 Buying Pattern 39015
156 Buying Structure 5634
157 Buzz Marketing 10251
158 By Product Pricing 83514
159 Bypass Attack Strategy (LeapFrog) 35978
160 C-Level Selling 5314
161 C2B (Consumer to Business) 34638
162 C2C (Consumer-to-Consumer) 21581
163 Canned Presentation 19381
164 Canvas 6430
165 Captive Audience 10687
166 Captive Customer 18886
167 Captive Product Pricing 7564
168 Carryover Effects 13326
169 Cash Rebate 23217
170 Catalog Marketing 27605
171 Category Extension 39769
172 Causal Marketing 6353
173 Causal Research 35321
174 Celebrity Advertising 8315
175 Celebrity Testimonial 13124
176 Channel Distribution 25571
177 Channel Length 23837
178 Channel Levels 63221
179 Channel Marketing 9962
180 Channel Value Proposition 12200
181 Channel-Based Pricing 13074
182 Classified Advertisement 9974
183 Click Only Companies 23601
184 Closing the Sale 17293
185 Cold Canvassing 11502
186 Cold Market 18204
187 Combination Branding 19025
188 Combination Store 13910
189 Commercial Risk 16372
190 Commoditization 8990
191 Communication Adaptation 29080
192 Communication Research 39501
193 Communications Planning 11669
194 Comparative Advertising 6494
195 Comparison Shopping 12338
196 Compensation Plan 22821
197 Competition-Oriented Pricing 13702
198 Competitive Advertising 13541
199 Competitive Analysis 12619
200 Competitive Behavior 19683
 
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