1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13673
102 Brand Asset Valuator (BAV) 50899
103 Brand Association 16188
104 Brand Awareness 24013
105 Brand Building 68108
106 Brand Development 26928
107 Brand Development Index (BDI) 27944
108 Brand Equity 74415
109 Brand Essence 15459
110 Brand Identity 11738
111 Brand Image 44856
112 Brand Insistence 13350
113 Brand Knowledge 26798
114 Brand Ladder 31087
115 Brand Licensing 9198
116 Brand Loyalty 36365
117 Brand Management 32802
118 Brand Mapping 11711
119 Brand Mark 13093
120 Brand Messaging 9736
121 Brand Mix 27978
122 Brand Name 6429
123 Brand Penetration 25230
124 Brand Personality 20918
125 Brand Portfolio 17335
126 Brand Promise 24171
127 Brand Recall 25666
128 Brand Recognition 11233
129 Brand Salience 30298
130 Brand Strategy 7393
131 Brand Stretching 15448
132 Brand Valuation 18776
133 Brand Value 24497
134 Brand Variant 12558
135 Branding 18475
136 Break Even Analysis 10016
137 Break Even Point 45170
138 Break Even Pricing 12086
139 Breakthrough 15237
140 Broad environment 26481
141 Broadcast Television 14582
142 Brown Goods 9768
143 Business Assessment Array 10380
144 Business Buyer 20328
145 Business Buyer Behaviour 33350
146 Business Level Cooperative Strategies 30760
147 Business Portfolio 21927
148 Business-To-Government 7001
149 Buyer Behavior 20565
150 Buyer Classification 9334
151 Buying Behavior 18122
152 Buying by Specification 13806
153 Buying Criteria 19961
154 Buying Motives 48698
155 Buying Pattern 38715
156 Buying Structure 5513
157 Buzz Marketing 10153
158 By Product Pricing 83088
159 Bypass Attack Strategy (LeapFrog) 35647
160 C-Level Selling 5075
161 C2B (Consumer to Business) 34359
162 C2C (Consumer-to-Consumer) 21434
163 Canned Presentation 19181
164 Canvas 6325
165 Captive Audience 10469
166 Captive Customer 18665
167 Captive Product Pricing 7412
168 Carryover Effects 13198
169 Cash Rebate 22917
170 Catalog Marketing 27312
171 Category Extension 39453
172 Causal Marketing 6203
173 Causal Research 35159
174 Celebrity Advertising 8197
175 Celebrity Testimonial 12983
176 Channel Distribution 25328
177 Channel Length 23677
178 Channel Levels 62849
179 Channel Marketing 9810
180 Channel Value Proposition 12051
181 Channel-Based Pricing 12950
182 Classified Advertisement 9816
183 Click Only Companies 23420
184 Closing the Sale 17106
185 Cold Canvassing 11365
186 Cold Market 17936
187 Combination Branding 18846
188 Combination Store 13716
189 Commercial Risk 16238
190 Commoditization 8874
191 Communication Adaptation 28840
192 Communication Research 39251
193 Communications Planning 11592
194 Comparative Advertising 6371
195 Comparison Shopping 12082
196 Compensation Plan 22661
197 Competition-Oriented Pricing 13464
198 Competitive Advertising 13399
199 Competitive Analysis 12523
200 Competitive Behavior 19405
 
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