1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13687
102 Brand Asset Valuator (BAV) 50919
103 Brand Association 16196
104 Brand Awareness 24035
105 Brand Building 68159
106 Brand Development 26943
107 Brand Development Index (BDI) 27971
108 Brand Equity 74465
109 Brand Essence 15464
110 Brand Identity 11751
111 Brand Image 44888
112 Brand Insistence 13362
113 Brand Knowledge 26824
114 Brand Ladder 31112
115 Brand Licensing 9206
116 Brand Loyalty 36411
117 Brand Management 32830
118 Brand Mapping 11718
119 Brand Mark 13102
120 Brand Messaging 9743
121 Brand Mix 27996
122 Brand Name 6449
123 Brand Penetration 25256
124 Brand Personality 20933
125 Brand Portfolio 17352
126 Brand Promise 24194
127 Brand Recall 25681
128 Brand Recognition 11244
129 Brand Salience 30316
130 Brand Strategy 7401
131 Brand Stretching 15455
132 Brand Valuation 18789
133 Brand Value 24512
134 Brand Variant 12567
135 Branding 18492
136 Break Even Analysis 10025
137 Break Even Point 45187
138 Break Even Pricing 12093
139 Breakthrough 15245
140 Broad environment 26496
141 Broadcast Television 14600
142 Brown Goods 9777
143 Business Assessment Array 10384
144 Business Buyer 20341
145 Business Buyer Behaviour 33368
146 Business Level Cooperative Strategies 30763
147 Business Portfolio 21948
148 Business-To-Government 7010
149 Buyer Behavior 20574
150 Buyer Classification 9343
151 Buying Behavior 18136
152 Buying by Specification 13815
153 Buying Criteria 19971
154 Buying Motives 48723
155 Buying Pattern 38736
156 Buying Structure 5523
157 Buzz Marketing 10163
158 By Product Pricing 83132
159 Bypass Attack Strategy (LeapFrog) 35667
160 C-Level Selling 5091
161 C2B (Consumer to Business) 34388
162 C2C (Consumer-to-Consumer) 21446
163 Canned Presentation 19191
164 Canvas 6329
165 Captive Audience 10488
166 Captive Customer 18681
167 Captive Product Pricing 7423
168 Carryover Effects 13209
169 Cash Rebate 22930
170 Catalog Marketing 27329
171 Category Extension 39477
172 Causal Marketing 6212
173 Causal Research 35168
174 Celebrity Advertising 8206
175 Celebrity Testimonial 12992
176 Channel Distribution 25348
177 Channel Length 23692
178 Channel Levels 62889
179 Channel Marketing 9829
180 Channel Value Proposition 12063
181 Channel-Based Pricing 12958
182 Classified Advertisement 9822
183 Click Only Companies 23436
184 Closing the Sale 17119
185 Cold Canvassing 11375
186 Cold Market 17961
187 Combination Branding 18860
188 Combination Store 13729
189 Commercial Risk 16252
190 Commoditization 8879
191 Communication Adaptation 28849
192 Communication Research 39281
193 Communications Planning 11600
194 Comparative Advertising 6382
195 Comparison Shopping 12094
196 Compensation Plan 22669
197 Competition-Oriented Pricing 13478
198 Competitive Advertising 13412
199 Competitive Analysis 12528
200 Competitive Behavior 19422
 
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