1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
101 Brand 13719
102 Brand Asset Valuator (BAV) 50962
103 Brand Association 16218
104 Brand Awareness 24088
105 Brand Building 68288
106 Brand Development 26981
107 Brand Development Index (BDI) 28040
108 Brand Equity 74583
109 Brand Essence 15486
110 Brand Identity 11781
111 Brand Image 44947
112 Brand Insistence 13393
113 Brand Knowledge 26894
114 Brand Ladder 31178
115 Brand Licensing 9234
116 Brand Loyalty 36517
117 Brand Management 32884
118 Brand Mapping 11744
119 Brand Mark 13132
120 Brand Messaging 9759
121 Brand Mix 28045
122 Brand Name 6498
123 Brand Penetration 25320
124 Brand Personality 20972
125 Brand Portfolio 17383
126 Brand Promise 24250
127 Brand Recall 25723
128 Brand Recognition 11270
129 Brand Salience 30353
130 Brand Strategy 7416
131 Brand Stretching 15487
132 Brand Valuation 18826
133 Brand Value 24540
134 Brand Variant 12588
135 Branding 18532
136 Break Even Analysis 10051
137 Break Even Point 45232
138 Break Even Pricing 12119
139 Breakthrough 15277
140 Broad environment 26531
141 Broadcast Television 14647
142 Brown Goods 9798
143 Business Assessment Array 10402
144 Business Buyer 20374
145 Business Buyer Behaviour 33407
146 Business Level Cooperative Strategies 30783
147 Business Portfolio 21990
148 Business-To-Government 7029
149 Buyer Behavior 20597
150 Buyer Classification 9367
151 Buying Behavior 18168
152 Buying by Specification 13840
153 Buying Criteria 20001
154 Buying Motives 48781
155 Buying Pattern 38797
156 Buying Structure 5549
157 Buzz Marketing 10181
158 By Product Pricing 83205
159 Bypass Attack Strategy (LeapFrog) 35716
160 C-Level Selling 5127
161 C2B (Consumer to Business) 34450
162 C2C (Consumer-to-Consumer) 21472
163 Canned Presentation 19224
164 Canvas 6351
165 Captive Audience 10526
166 Captive Customer 18725
167 Captive Product Pricing 7448
168 Carryover Effects 13229
169 Cash Rebate 22966
170 Catalog Marketing 27369
171 Category Extension 39522
172 Causal Marketing 6235
173 Causal Research 35196
174 Celebrity Advertising 8229
175 Celebrity Testimonial 13015
176 Channel Distribution 25394
177 Channel Length 23716
178 Channel Levels 62972
179 Channel Marketing 9852
180 Channel Value Proposition 12094
181 Channel-Based Pricing 12975
182 Classified Advertisement 9851
183 Click Only Companies 23476
184 Closing the Sale 17151
185 Cold Canvassing 11408
186 Cold Market 18010
187 Combination Branding 18888
188 Combination Store 13761
189 Commercial Risk 16275
190 Commoditization 8902
191 Communication Adaptation 28880
192 Communication Research 39323
193 Communications Planning 11611
194 Comparative Advertising 6404
195 Comparison Shopping 12133
196 Compensation Plan 22698
197 Competition-Oriented Pricing 13506
198 Competitive Advertising 13432
199 Competitive Analysis 12545
200 Competitive Behavior 19453
 
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