1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13453
102 Brand Asset Valuator (BAV) 50357
103 Brand Association 16026
104 Brand Awareness 23556
105 Brand Building 67202
106 Brand Development 26663
107 Brand Development Index (BDI) 27432
108 Brand Equity 73710
109 Brand Essence 15268
110 Brand Identity 11499
111 Brand Image 44339
112 Brand Insistence 13132
113 Brand Knowledge 26320
114 Brand Ladder 30719
115 Brand Licensing 9001
116 Brand Loyalty 35550
117 Brand Management 32438
118 Brand Mapping 11539
119 Brand Mark 12931
120 Brand Messaging 9610
121 Brand Mix 27713
122 Brand Name 6025
123 Brand Penetration 24802
124 Brand Personality 20680
125 Brand Portfolio 17066
126 Brand Promise 23789
127 Brand Recall 25381
128 Brand Recognition 11024
129 Brand Salience 30126
130 Brand Strategy 7248
131 Brand Stretching 15260
132 Brand Valuation 18454
133 Brand Value 24242
134 Brand Variant 12369
135 Branding 18234
136 Break Even Analysis 9820
137 Break Even Point 44895
138 Break Even Pricing 11894
139 Breakthrough 15017
140 Broad environment 26300
141 Broadcast Television 14207
142 Brown Goods 9545
143 Business Assessment Array 10256
144 Business Buyer 20107
145 Business Buyer Behaviour 33086
146 Business Level Cooperative Strategies 30616
147 Business Portfolio 21656
148 Business-To-Government 6844
149 Buyer Behavior 20423
150 Buyer Classification 9204
151 Buying Behavior 17924
152 Buying by Specification 13607
153 Buying Criteria 19782
154 Buying Motives 48264
155 Buying Pattern 38264
156 Buying Structure 5372
157 Buzz Marketing 10042
158 By Product Pricing 82284
159 Bypass Attack Strategy (LeapFrog) 35233
160 C-Level Selling 4905
161 C2B (Consumer to Business) 33987
162 C2C (Consumer-to-Consumer) 21267
163 Canned Presentation 18899
164 Canvas 6201
165 Captive Audience 10184
166 Captive Customer 18401
167 Captive Product Pricing 7171
168 Carryover Effects 13034
169 Cash Rebate 22612
170 Catalog Marketing 27040
171 Category Extension 38989
172 Causal Marketing 6016
173 Causal Research 34985
174 Celebrity Advertising 8047
175 Celebrity Testimonial 12811
176 Channel Distribution 25058
177 Channel Length 23441
178 Channel Levels 62276
179 Channel Marketing 9604
180 Channel Value Proposition 11859
181 Channel-Based Pricing 12772
182 Classified Advertisement 9625
183 Click Only Companies 23228
184 Closing the Sale 16887
185 Cold Canvassing 11189
186 Cold Market 17621
187 Combination Branding 18622
188 Combination Store 13510
189 Commercial Risk 16056
190 Commoditization 8702
191 Communication Adaptation 28648
192 Communication Research 38936
193 Communications Planning 11495
194 Comparative Advertising 6239
195 Comparison Shopping 11725
196 Compensation Plan 22454
197 Competition-Oriented Pricing 13233
198 Competitive Advertising 13239
199 Competitive Analysis 12378
200 Competitive Behavior 19155
 
Page 2 of 11