1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
101 Brand 13515
102 Brand Asset Valuator (BAV) 50544
103 Brand Association 16083
104 Brand Awareness 23694
105 Brand Building 67450
106 Brand Development 26735
107 Brand Development Index (BDI) 27572
108 Brand Equity 73906
109 Brand Essence 15321
110 Brand Identity 11588
111 Brand Image 44508
112 Brand Insistence 13208
113 Brand Knowledge 26461
114 Brand Ladder 30812
115 Brand Licensing 9062
116 Brand Loyalty 35805
117 Brand Management 32560
118 Brand Mapping 11593
119 Brand Mark 12985
120 Brand Messaging 9650
121 Brand Mix 27790
122 Brand Name 6145
123 Brand Penetration 24951
124 Brand Personality 20757
125 Brand Portfolio 17142
126 Brand Promise 23907
127 Brand Recall 25468
128 Brand Recognition 11087
129 Brand Salience 30167
130 Brand Strategy 7300
131 Brand Stretching 15312
132 Brand Valuation 18553
133 Brand Value 24326
134 Brand Variant 12422
135 Branding 18303
136 Break Even Analysis 9901
137 Break Even Point 44980
138 Break Even Pricing 11968
139 Breakthrough 15077
140 Broad environment 26347
141 Broadcast Television 14329
142 Brown Goods 9599
143 Business Assessment Array 10292
144 Business Buyer 20174
145 Business Buyer Behaviour 33164
146 Business Level Cooperative Strategies 30663
147 Business Portfolio 21724
148 Business-To-Government 6891
149 Buyer Behavior 20468
150 Buyer Classification 9248
151 Buying Behavior 17987
152 Buying by Specification 13666
153 Buying Criteria 19836
154 Buying Motives 48383
155 Buying Pattern 38434
156 Buying Structure 5409
157 Buzz Marketing 10077
158 By Product Pricing 82554
159 Bypass Attack Strategy (LeapFrog) 35388
160 C-Level Selling 4958
161 C2B (Consumer to Business) 34095
162 C2C (Consumer-to-Consumer) 21315
163 Canned Presentation 19007
164 Canvas 6235
165 Captive Audience 10261
166 Captive Customer 18489
167 Captive Product Pricing 7238
168 Carryover Effects 13082
169 Cash Rebate 22686
170 Catalog Marketing 27117
171 Category Extension 39132
172 Causal Marketing 6077
173 Causal Research 35028
174 Celebrity Advertising 8081
175 Celebrity Testimonial 12850
176 Channel Distribution 25138
177 Channel Length 23531
178 Channel Levels 62456
179 Channel Marketing 9665
180 Channel Value Proposition 11921
181 Channel-Based Pricing 12824
182 Classified Advertisement 9684
183 Click Only Companies 23285
184 Closing the Sale 16943
185 Cold Canvassing 11235
186 Cold Market 17712
187 Combination Branding 18693
188 Combination Store 13569
189 Commercial Risk 16107
190 Commoditization 8755
191 Communication Adaptation 28705
192 Communication Research 39030
193 Communications Planning 11528
194 Comparative Advertising 6278
195 Comparison Shopping 11824
196 Compensation Plan 22520
197 Competition-Oriented Pricing 13312
198 Competitive Advertising 13289
199 Competitive Analysis 12424
200 Competitive Behavior 19228
 
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