1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13764
102 Brand Asset Valuator (BAV) 51055
103 Brand Association 16252
104 Brand Awareness 24179
105 Brand Building 68484
106 Brand Development 27043
107 Brand Development Index (BDI) 28158
108 Brand Equity 74791
109 Brand Essence 15534
110 Brand Identity 11831
111 Brand Image 45076
112 Brand Insistence 13439
113 Brand Knowledge 27002
114 Brand Ladder 31281
115 Brand Licensing 9280
116 Brand Loyalty 36702
117 Brand Management 32987
118 Brand Mapping 11788
119 Brand Mark 13170
120 Brand Messaging 9790
121 Brand Mix 28130
122 Brand Name 6588
123 Brand Penetration 25421
124 Brand Personality 21029
125 Brand Portfolio 17442
126 Brand Promise 24326
127 Brand Recall 25791
128 Brand Recognition 11313
129 Brand Salience 30426
130 Brand Strategy 7452
131 Brand Stretching 15534
132 Brand Valuation 18891
133 Brand Value 24600
134 Brand Variant 12633
135 Branding 18594
136 Break Even Analysis 10090
137 Break Even Point 45305
138 Break Even Pricing 12158
139 Breakthrough 15329
140 Broad environment 26583
141 Broadcast Television 14716
142 Brown Goods 9840
143 Business Assessment Array 10435
144 Business Buyer 20434
145 Business Buyer Behaviour 33459
146 Business Level Cooperative Strategies 30817
147 Business Portfolio 22060
148 Business-To-Government 7063
149 Buyer Behavior 20636
150 Buyer Classification 9407
151 Buying Behavior 18226
152 Buying by Specification 13886
153 Buying Criteria 20052
154 Buying Motives 48862
155 Buying Pattern 38886
156 Buying Structure 5577
157 Buzz Marketing 10211
158 By Product Pricing 83336
159 Bypass Attack Strategy (LeapFrog) 35796
160 C-Level Selling 5165
161 C2B (Consumer to Business) 34545
162 C2C (Consumer-to-Consumer) 21517
163 Canned Presentation 19290
164 Canvas 6383
165 Captive Audience 10599
166 Captive Customer 18796
167 Captive Product Pricing 7493
168 Carryover Effects 13271
169 Cash Rebate 23041
170 Catalog Marketing 27425
171 Category Extension 39643
172 Causal Marketing 6287
173 Causal Research 35255
174 Celebrity Advertising 8268
175 Celebrity Testimonial 13064
176 Channel Distribution 25470
177 Channel Length 23762
178 Channel Levels 63084
179 Channel Marketing 9902
180 Channel Value Proposition 12142
181 Channel-Based Pricing 13024
182 Classified Advertisement 9903
183 Click Only Companies 23532
184 Closing the Sale 17213
185 Cold Canvassing 11450
186 Cold Market 18088
187 Combination Branding 18943
188 Combination Store 13819
189 Commercial Risk 16316
190 Commoditization 8938
191 Communication Adaptation 28928
192 Communication Research 39394
193 Communications Planning 11635
194 Comparative Advertising 6440
195 Comparison Shopping 12222
196 Compensation Plan 22755
197 Competition-Oriented Pricing 13561
198 Competitive Advertising 13486
199 Competitive Analysis 12573
200 Competitive Behavior 19507
 
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