1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13166
102 Brand Asset Valuator (BAV) 49541
103 Brand Association 15768
104 Brand Awareness 22915
105 Brand Building 65834
106 Brand Development 26253
107 Brand Development Index (BDI) 26542
108 Brand Equity 72536
109 Brand Essence 15032
110 Brand Identity 11213
111 Brand Image 43582
112 Brand Insistence 12812
113 Brand Knowledge 25513
114 Brand Ladder 30159
115 Brand Licensing 8794
116 Brand Loyalty 34299
117 Brand Management 31861
118 Brand Mapping 11248
119 Brand Mark 12714
120 Brand Messaging 9408
121 Brand Mix 27268
122 Brand Name 5474
123 Brand Penetration 24100
124 Brand Personality 20326
125 Brand Portfolio 16698
126 Brand Promise 23248
127 Brand Recall 24939
128 Brand Recognition 10686
129 Brand Salience 29899
130 Brand Strategy 7045
131 Brand Stretching 14957
132 Brand Valuation 17987
133 Brand Value 23775
134 Brand Variant 12059
135 Branding 17824
136 Break Even Analysis 9548
137 Break Even Point 44498
138 Break Even Pricing 11617
139 Breakthrough 14681
140 Broad environment 25989
141 Broadcast Television 13584
142 Brown Goods 9250
143 Business Assessment Array 10081
144 Business Buyer 19780
145 Business Buyer Behaviour 32649
146 Business Level Cooperative Strategies 30359
147 Business Portfolio 21269
148 Business-To-Government 6615
149 Buyer Behavior 20225
150 Buyer Classification 9032
151 Buying Behavior 17585
152 Buying by Specification 13324
153 Buying Criteria 19498
154 Buying Motives 47681
155 Buying Pattern 37494
156 Buying Structure 5135
157 Buzz Marketing 9914
158 By Product Pricing 81148
159 Bypass Attack Strategy (LeapFrog) 34751
160 C-Level Selling 4618
161 C2B (Consumer to Business) 33473
162 C2C (Consumer-to-Consumer) 21021
163 Canned Presentation 18483
164 Canvas 5991
165 Captive Audience 9707
166 Captive Customer 17978
167 Captive Product Pricing 6918
168 Carryover Effects 12787
169 Cash Rebate 22176
170 Catalog Marketing 26697
171 Category Extension 38256
172 Causal Marketing 5694
173 Causal Research 34766
174 Celebrity Advertising 7821
175 Celebrity Testimonial 12595
176 Channel Distribution 24562
177 Channel Length 23128
178 Channel Levels 61347
179 Channel Marketing 9278
180 Channel Value Proposition 11595
181 Channel-Based Pricing 12519
182 Classified Advertisement 9365
183 Click Only Companies 22900
184 Closing the Sale 16616
185 Cold Canvassing 10943
186 Cold Market 17133
187 Combination Branding 18264
188 Combination Store 13194
189 Commercial Risk 15820
190 Commoditization 8438
191 Communication Adaptation 28389
192 Communication Research 38519
193 Communications Planning 11338
194 Comparative Advertising 5994
195 Comparison Shopping 11278
196 Compensation Plan 22157
197 Competition-Oriented Pricing 12837
198 Competitive Advertising 12968
199 Competitive Analysis 12172
200 Competitive Behavior 18783
 
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