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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 12808
2 360 Degree Branding 56876
3 4 Ps of Marketing 98973
4 4 R's of Marketing 36222
5 40 40 20 Rule 17860
6 5 Cs of Marketing 102231
7 7Ps Booms Bitner 27336
8 A/B Testing 7010
9 Abbrochment 8671
10 Above the Line 14880
11 Acquisition Integration Approaches 14645
12 Action Device 3568
13 Active Customers 9120
14 Active Listening 8784
15 Active Marketing 9836
16 Activity Report 18127
17 Actual Product 32588
18 Actual Value 11340
19 Adaptive Marketing 16524
20 Adaptive Selling 11627
21 Add-On Sale 11507
22 Additional Mark-On 22518
23 ADL Matrix 39142
24 Administered Price 8804
25 Administered VMS 30254
26 Adopter Categories 26436
27 Adoption Process 18793
28 Advertiser 10494
29 Advertising 52492
30 Advertising Appeal 53382
31 Advertising Appropriation 7861
32 Advertising Awareness 16738
33 Advertising Brief 19705
34 Advertising Budget 36706
35 Advertising Campaign 8906
36 Advertising Channel 26924
37 Advertising Copy 39313
38 Advertising Coverage 11703
39 Advertising Elasticity of Demand 19000
40 Advertising Frequency 9463
41 Advertising Media 84508
42 Advertising Message 23258
43 Advertising Plan 19730
44 Advertising Research 19980
45 Advertising Strategy 15536
46 Advertising Supplement 13265
47 Advertising Theme 30751
48 Advertising to Sales Ratio 11872
49 Advertising Weight 8201
50 Advertorial 7284
51 Affinity Marketing 7690
52 Affirmative Disclosure 7793
53 After-Marketing 15587
54 Age and Life Cycle 14065
55 Agency of Record 6197
56 Aggressive Exporter 3995
57 Aided Recall 13231
58 AIO- Activities, Interests and Opinions 33092
59 All the Traffic Will Bear 9286
60 Alternative Close 13820
61 Alternative Evaluation 24227
62 Alternative Media 12740
63 Ambient Media 10856
64 Ambush Marketing 6129
65 Ansoff Matrix 42848
66 Arrow Information Paradox 7189
67 Asset Led Marketing 12024
68 Assumptive Close 8260
69 Atmospherics 7828
70 Attitude 24240
71 Attitude Survey 13228
72 Attitudinal Research 11925
73 Audience Profile 16703
74 Automatic Merchandising 6265
75 Autoship 10575
76 Available Market 28115
77 Average Price Paid 4308
78 Average Profit 23057
79 Awareness, Attitude and Usage (AAU) 6639
80 B2B Marketing 10695
81 Back End 16596
82 Backgrounder 8408
83 Balanced scorecard 10620
84 Balloon Test 8695
85 Barometric Price Leadership 18784
86 Barter 6690
87 Bass Diffusion Model 7551
88 Battle of Brands 8340
89 BCG Matrix 21649
90 Behavioral Segmentation 66115
91 Benefit Segmentation 32631
92 Benjamin Franklin Method 4378
93 Black Box Model 41852
94 Blind Box Ad 11478
95 Blue Ocean Strategy 18528
96 Body Copy 27901
97 Bonus Scheme 11113
98 Boomerang Method 12216
99 Bottom Up Forecasting 6688
100 Bottom-Up Pricing 14689
 
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